Just 7 Miles from SoFi Stadium–The City of El Segundo Launches “Die-Hard Fans, Start Here” Marketing Campaign to Bring Super Bowl Fans from Near & Far to El Segundo

EL SEGUNDO, Calif. (February 9, 2022) - Steps from the Pacific, the beachside City of El Segundo, located adjacent to Los Angeles International Airport and Inglewood, wants SoCal locals and visitors to know that their city is the place to start leading up to the game, postgame and all weekend long.

An easy seven-mile drive to where all the on-field action is taking place, El Segundo is poised as the perfect home base, pregame, post-game location, as thousands of fans descend on Los Angeles this weekend for Super Bowl LVI that makes its return to SoCal for the first time in nearly three decades. Fans from across the country are headed into town for the big game, and the City is rolling out the red carpet and wants visitors to know there is much more to experience in town than just the big game.

The marketing campaign offers a one-stop informative landing page, Start.DestinationElSegundo.com, with curated guides for exploring the City's friendly, uniquely local eateries, shops, attractions, and great accommodations. It includes laid-back breweries, bustling bars with big screens, exclusive culinary delights featuring cleverly crafted cocktails, shopping, and hotels.

The campaign was created and launched not just to capitalize on the big football weekend but to support continuing economic recovery from the pandemic’s impact, increase hotel occupancy, highlight upcoming events to attract visitors, and further position El Segundo as a vibrant center of activity across SoCal via “Start Here.” The creative ads target football fans, foodies, park hoppers, businesses travelers, and more.

“You don't need tickets to the game to have a blast. Cheer for your favorite team at our award-winning breweries, bars, and restaurants, especially for a post-win celebration,” shares El Segundo Mayor Drew Boyles. “El Segundo has it all - a convenient location, budget-friendly prices, and chef-driven restaurants for even the most selective traveler.  El Segundo is the best place to start a great So Cal adventure.”