One of the actions taken resulted in a community branding and public relations firm being retained to commence a marketing campaign. Paolucci Communication Arts (PCA) was retained in March 2014. The firm has worked closely with EDAC and City Council to develop a series of marketing pillars that will support the overall campaign. These concepts highlight the City’s attractiveness to businesses seeking a new location within the region. On September 10th, an official kick off event will occur “Where Big Ideas Take Off”. This will also mark the complete overhaul of the city’s economic development. Please check out the new look and feel the site has with all new content at: www.elsegundobusiness.com. For questions or comments, please contact Ted Shove at 310.524.2359 or via email at: firstname.lastname@example.org.